Peter Barrie brings a passionate, customer‑driven, growth‑focused approach to product strategy and marketing leadership at Sani‑Matic. With more than 15 years at the company, Peter has played an integral role in shaping product direction, market positioning, and go‑to‑market strategy across Sani‑Matic’s portfolio of cleaning technologies, hygienic component solutions, services, and data & analytics products.

In his role as Director of Product & Marketing, Peter leads product management, portfolio strategy, and commercialization initiatives, working closely with engineering, sales, and operations to ensure solutions are designed with purpose and aligned to real‑world customer needs. His experience includes end‑user pharmaceutical manufacturing environments, giving him a practical understanding of regulated operations, validation requirements, and the day‑to‑day challenges faced by manufacturers.

Peter is actively involved in advancing hygienic design and food safety standards within the industry. He has participated in 3‑A Sanitary Standards development and serves as Vice Chair on the ASME BPE Subcommittee on Systems Design. He is also PCQI‑trained, reinforcing his focus on preventive controls, regulatory alignment, and building customer confidence through compliant, well‑designed solutions.

When Peter is not focused on advancing Sani‑Matic’s product and marketing strategy, he enjoys spending time with his wife & two kids, staying active through running, biking, exploring the outdoors, and the occasional triathlon.