Sani-Matic Inc. Appoints Aaron Zell President and CEO

Senior Manufacturing Executive to Support Company’s Ongoing Growth 

MADISON, Wisc., June 29, 2015—Sani-Matic, Inc. a Madison, WI-based sanitary process cleaning equipment and components manufacturer for the food, beverage, and health industries, today announced the appointment of Aaron Zell as president and CEO.

The senior manufacturing executive joins Sani-Matic with over 25 years’ experience successfully leading manufacturing organizations serving global industrial markets. Zell’s expertise developing go-to-market strategies, building growth platforms and operational efficiencies closely aligns with Sani-Matic initiatives to further develop its channel partner sales networks and Lean-based operational improvements.

“I look forward to being a part of Sani-Matic’s strong industry presence and reputation for high quality,” said Zell.  “The company’s top priority continues to be developing dependable sanitary cleaning process equipment for our customers, so they can provide safe products to our communities,” said Zell. “With a unified focus, and our employees’ 1,150+ years of cumulative experience, we will continue to provide best-in-class products and service.”

Most recently, Zell served as vice president and general manager for the ITW business unit, ITW FEG Food Machines, a manufacturer of Hobart, Berkel and Peerless food equipment. Prior to his oversight of the Food Machine group he served as general manager at Gaylord Industries for ITW, a large supplier of premium tier kitchen ventilation systems.

Zell’s management experience also includes two decades with Parker Hannifin Corporation where he served as general manager of a global process filtration platform. During that time he drove successful growth, integrated acquisitions, and developed models for award-winning customer service performance.

He holds an MBA in Business Administration from Butler University and a Bachelor’s Degree in Accounting from Indiana University-Purdue University Indianapolis. Zell operates from the company’s headquarters. 

About Sani-Matic, Inc.

Sani-Matic, Inc. has delivered dependable cleaning process solutions to its partners through top-notch craftsmanship and continuous innovation since 1943. Today, the Madison, WI-based manufacturer serves the food, beverage, pharmaceutical, personal care and biotech industries worldwide. Sani-Matic’s full line of equipment, and supporting sanitary components, include Clean-In-Place (CIP) systems, Clean-Out-of-Place (COP) immersion parts washers, cabinet washers, tunnel washers, boosted pressure systems and more. These proven products, as well as the company’s Tactical Solutions system optimization program, provide customers with ongoing Cleaning Confidence.

Media Contact: Kristin Larson, Marketing Manager,